ugg australia 250million flotation after hug

250million flotation after huge success of those floral print bags

She’s the queen of twee whose colourful prints are snapped up my yummy mummies all over the world, but Cath Kidston is set to go from flower power to financial clout with her company set for a 250m flotation.

The former furniture designer’s distinctive brand has gone from strength to strength since she opened her first store in Holland Park in 1994 selling homemade tea towels.

Such is the strength of the womenswear brand, the flotation is expected to attract the attention private equity firms as well as sovereign wealth funds.

According to The Independent experts, Kidston sell ugg australia four 50 Day bags every five minutes, in the UK and Europe and this year, turnover was over 100million for the first time.

The flotation announcement follows the marketing buzz which surrounded the launch of the new central London department store, where shoppers queued for three hours to take a look at exclusive lines and opening day deals.

In a show of typical chintz, London taxis

sporting the distinctive Kidston print drove out of a giant Christmas

present to signal the opening.

A statement from the company signalled their intentions ahead of a rumored flotation.

She moved to London when she was and entere ugg australia d the employmen ugg australia t of interior designer Nicky Haslam.

Both her parents died of cancer and Kidston herself was diagnosed with breast cancer, aged 37.

After winning her battle against the illness, Kidston followed her passion for design and opened her first shop in Holland Park in 1994, selling hand embroidered tea towels and renovated furniture ugg australia .

After collaborations with furniture makers and clothing brands such as Milletts outdoorwear, the brand has gone from strength to strength and now has 200 stores worldwide.

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